IDS Vancouver, a celebration for creative and collaborative energy of the West Coast, took place in September 2018 in Vancouver, Canada. Finnish design was introduced at IDS through a curated design installation What The HEL from Finland.

What the HEL from Finland, a trend installation, was created and curated by Susanna Björklund, a Helsinki based trend analyst. Besides showcasing the best Finnish design, the installation could also be considered as a study of the phenomena behind the trends of living and interior design. The concept was built to the idea that it is a living project to be updated and taken around the world in the future.

What the HEL from Finland introduced selected Finnish design brands. It was an honour to have a selection of the Secto Design collection presented at What the HEL from Finland.